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Home medical devices accelerate towards a new stage of "intelligence+service"

2022-11-29

With the continuous improvement of public health awareness and the deep penetration of digital technology, the home medical device industry is undergoing a key transformation from "selling equipment" to "building an ecosystem". Recently, the industry has released clear signals in channel integration, product innovation, and application scenario expansion.


The deep integration of channels and the trend of "packaging" hardware and services. The cooperation between Internet platform and head equipment manufacturers is upgrading from pure channel distribution to deep strategic collaboration. Both parties are committed to promoting the transformation of household medical devices from one-time hardware transactions to a closed-loop model covering "device networking data storage full cycle health services". In this mode, the data of daily detection equipment such as dynamic blood glucose meter and electrocardiograph monitor will be directly connected to the cloud health management platform. Users do not need to record manually. Doctors or health care professionals can provide personalized intervention suggestions based on continuous monitoring data, realizing the service extension from "monitoring data" to "giving intervention plans".


Product form iteration accelerates, with integration and AI parallel. The focus of industry applications is extending from traditional auxiliary diagnosis to auxiliary treatment, and product forms are gradually breaking away from the limitations of external AI software or single function devices, entering a new stage of integration with native software and hardware integration and multi surgical compatibility. At the same time, AI is upgrading from auxiliary additional functions to the underlying control core for overall operation, driving enterprises to break away from the single hardware sales concept and explore diverse and sustainable business models such as consumables, system operation and maintenance, and version upgrades. According to data, as of June 2026, the cumulative number of approved innovative medical devices in China has reached 431, with only 40 new approvals in 2026, setting a new historical high.


From "passive treatment" to "active health preservation", the consumer group continues to expand. Wearable medical devices, represented by dynamic blood glucose meters, are expanding their user base from traditional chronic disease patients to healthy populations such as weight loss patients, pregnant women, and sub-health office workers. Some brands have already reached 40% of the healthy population. The intelligent and user-friendly upgrade of household medical devices, coupled with the expansion of the "national subsidy" policy (including smart watches/bracelets, etc.), is driving health management from "occasional check ups" to "long-term tracking". The market size of intelligent wearable health devices in China has reached about 70.7 billion yuan by 2025, and is expected to exceed 82.6 billion yuan by 2026.


Compliance and overseas dual wheel drive, the industry threshold continues to rise. The industry consensus is becoming increasingly clear: the focus of enterprise operations should be on clinical scenario adaptation, product safety and effectiveness verification, and priority should be given to the registration and certification of three types of medical devices. Only products that have obtained complete compliance qualifications can gain advantages in the normalized application in hospitals. At the same time, China's medical device exports will reach 246.415 billion yuan in 2025, a year-on-year increase of 5.8%. Innovation and internationalization capabilities are becoming the core logic of industry valuation restructuring.

Overall, the home medical device industry is moving from a period of adjustment and iteration to a new stage of high-quality development, with the three main lines of product intelligence, channel service, and market globalization becoming increasingly clear.